Grow your market through wholesaling with intention and confidence!
Learn how you can build a realistic roadmap to transition away from retail sales into wholesale, especially from farm-to-school and other institutional markets. Together, we’ll address a key question: What resources can support producer readiness for institutional sales?
Sam Evers, a former Technical Assistance Provider Trainee at Pasa, will walk us through his research on the necessary crop planning to successfully make this transition. Farmers who have already made this leap will also join us to share what worked for them, what they wish they had known sooner, and the models that helped them succeed.
You’ll take away next steps and useful tools, as well as gain a better sense of whether wholesale markets are a good fit for you and your farm business. Tune in for a thoughtful and productive conversation, and bring your burning questions!